- Online Sponsorships
- Veseris Online Store
- Content Sponsorships
- Social Media Sponsorships
- Continuing Partnership
We're on the move
Dear Supplier Partner,
Veseris continues to move forward despite the uncertainty all are experiencing these days. With new ProCenter locations in CA, UT, CO and most recently Calgary – our distribution network continues to expand. Our team of 70+ sellers alongside 130+ customer service representatives arrive each day with a clear purpose – deliver positive impact. Our people understand that in order to make a difference for our customers and suppliers they must be product experts!
Your participation in Partner Advantage helps achieve that. This co-marketing program, while the longest running in the industry, continues to seek ways to partner with you to help drive demand for your products. Our Partner Portal is a great example of how we provide you with the tools to easily engage with us and our customers – no other distributor comes close. This is only achieved through continued investment both in our platforms and our collaboration with you as a partner.
Over the past 20 months we have all seen that while we remain a relationship driven business, the digital space becomes all the more important. We’ve seen tremendous growth in multiple areas including PestWeb, ProTraining, and our social media presence. The relevance of these programs is especially pronounced among the next generation of business owners.
Across this site you’re going to see some shifts – the most glaring of which will be the absence of Product of the Month (POM). When we first rolled this out almost two decades ago, this was a novel way to harness the full power of our team to push and drive sales of your product. There is now a better way to do this, leveraging local teams and laser focused marketing tactics addressing the key markets – creating a better ROI for all involved.
No matter the change or the challenge, we are grateful and thrilled to have you on this journey with us. Take a look at our latest options, and reach out to our team. Together, we can move forward - and make a lasting, positive impact.
Senior Marketing Manager, Veseris
PestWeb and ProTraining
As more of the industry moves online, PestWeb has continued to grow as a go-to resource thanks to increased social media activity, improved email engagement, and greater lead generation with new prospects.
Earlier this year we started down the long road of swapping out key systems that will drive our business well into the future. The Veseris Online Store is one of those key platforms. We have already transitioned over to this in a beta version on PestWeb.ca, but all product content and pricing are driven through a new platform, seamlessly connected to PestWeb. Our vision is to have the complete new Online Store fully launch in January 2022.
This new platform will give you greater visibility to your products, merchandising and other 21st century functionality you would expect across a shopping site all while still providing the industry leading content that brings traffic to our website.
The same growth also rings true for ProTraining. In 2020 we saw record attendance of 30,000 courses – and this year looks to be another strong one – benefitting all who participate in sponsorship without having to discount products.
Online sponsorship levels
Enhance your customers’ online experience by choosing a sponsorship level that matches your marketing goals. The higher your level, the more opportunity to educate customers.
|Level||Partner Portal||Free ProTraining Classes||ProTraining Supplier Class*||ProTraining Tower Ads||Participation Fee|
|Platinum||x||Up to 5 Users||Up to 3||x||$40,000/yr|
|Gold||x||Up to 2||$4,500/month|
*Includes at least one email and/or social post announcing a new course.
Silver sponsorship(minimum level for any co-marketing activity)
Manage products and promotions across the industry’s #1 website as if it were your own with the Partner Portal. With the Partner Portal, new team members can easily log in and upload and manage product content , enhance your company page and most importantly view all assets, deadlines and interactions with Veseris Marketing – no other co-marketing vendor comes close in providing this service.
Access all the benefits of Silver sponsorship, in addition to running tower and banner ads across PestWeb for the duration of your month. Gold sponsors can provide two supplier ProTraining courses for the entire year. (Limited to two per month)
Enjoy the benefits of Silver sponsorship, run online ads across PestWeb all year long, Platinum sponsors receive ProTraining benefits including sponsorship for three supplier-provided courses, one monthly tower ad, and at least one email and/or social post announcing a new course. New for Platinum sponsors this year, up to five employees have access to ProTraining CEU classes at no charge!
Additional PestWeb opportunities
PestWeb lightbox ad
Get the full and immediate attention of every PestWeb visitor with this special ad that appears while the homepage is loading.
- three per month
As evidenced by a surge in traffic to PestWeb and ProTraining online, distance learning is critical to success in our industry. Veseris remains a clear leader in this area through our library of 100+ CEU, ACE prep, and business classes. An increasing number of PMPs have rediscovered ProTraining as an invaluable resource for employee improvement and retention. As a supplier, you can take full advantage of this unique platform.
Technical course sponsorship
Have your company/product logo featured inside a CEU course for a year where it persists throughout the 50+ minute class, in addition to the logo appearing in the course library. Besides your logo appearing for the entire year, you can designate what months you would like to sponsor the class at no charge to PMPs. Suppliers pay Veseris a reduced fee of $8 per user for one to three months of sponsorship.
Better Together: At a set time agreed upon both you and Veseris, an email targeting all course attendees will go out with a specific call to action or offer.
Tech Course Sponsorship
- +$3,000 - focused email
Veseris Online Store Super Bundle
With the advent of our new online store launching in early 2022, take advantage of the convenience and increased demand by customers to make purchases online. New for this year, suppliers offer exclusive online discounts when bundling 2-3 products. This is a great way to expand product exposure and most importantly induce trial with this growing segment of customers. Prominent activities include, dedicated light box ad Week 1 each month, cross-sell on the PestWeb product pages, dedicated advertising through PCT both in print and online, as well as banner ads in our Edge emails.
Veseris Online Store Super Bundle
- 2 product minimum. Online exclusive discounts are only available to end users. National accounts and resellers are ineligible to participate.
- Cost does not include 5% promotional administration fee invoiced after promotional period.
NEW The Edge
Featuring video content across a range of topics The Edge provides a great opportunity to engage Veseris customers with your video content, delivered twice a month for maximum exposure.
Grab the attention of our audience with an exclusive video that features the product of your choice. In addition, 4 ad placement opportunities that link directly to your product or promotion page on PestWeb
- $300 for static ad (introductory price)
Supplier Hot Topic advertorial
Designed to be more educational than sales-oriented, this article engages readers with useful information on relevant topics including new research, active ingredients, buzzworthy pests, and more. The advertorial is featured in the The Edge, The Hub (PestWeb blog page), social media coverage during the month, and a dedicated email to Hub subscribers.
Hot Topic Ad
One of our most engaging tactics, Creature Feature continues in 2022 with an added emphasis on recommending products for specific pests. This year’s lineup includes the following pests:
|SEP||Odorous House Ant|
The Creature Feature is distributed via The Edge emails, social media posts, PestWeb, and monthly dedicated emails.
- Three-month limit, unless open spots are available.
Extend Your Reach Webinar Series
Given the strong track record with this new series, Veseris will continue to host up to 8 speakers with some “bite size” food for thought (no longer than 15 min each). Topics and speakers will range from extending business into new services like mosquito control to evaluating and implement a successful training program. Focus for these meetings is new and interesting products and services.
Each webinar includes extensive co-branded communications to drive registration, lead list coordination for follow-up sales, on-demand availability hosted on PestWeb, and opportunities for multiple webinar recordings.
- Quarterly, 8 suppliers per meeting. Cost includes $50 gift card raffled to customers who stay for the duration of the event.
Monthly social media quizlet
Leverage growing engagement with these successful quizlets to increase awareness of your brand, your products, and their uses.
Each month, Veseris runs one social media sweepstakes directing followers to a landing page quizzing them on a supplier’s featured product(s). Entrants are challenged to show off their knowledge of pests, active ingredients, and product safety. Those who answer correctly win a prize of the supplier partner’s choosing.
- sponsored prize costs not included
Weekly product spotlights
Reach Veseris social media followers with co-branded posts. Each week, we inform customers about a single product of a supplier partner’s choosing. Promotions are not required - the spotlight provides a space to educate customers about features, benefits, and capabilities. New for 2022, posts will be boosted to extend your reach and grow engagement.
- Four-week limit, unless open spots are available.
Leverage the Veseris social channel to support your specific go-to market plans. As our most flexible tactic, social ads allow you to control your budget as it pertains to your marketing initiatives.
Choose who you want to target and where, or let Veseris make a recommendation for you.
- $500 minimum. Choose a budget of your liking. 5 business-day turnaround
Leverage our proprietary Veseris database of 30K+ contacts by developing a co-branded email for either our full customer list, or for targeted customers most likely to be interested in your products.
Our marketing automation tool allows us to reach much more specific audiences than before, resulting in higher open rates.
Send a focused message to a custom list of recipients based on geography or other criteria. Pricing is based upon total size of the target audience.
6,000 and above
Full customer list email
Send a customized message promoting your brand or product to the entirety of our Veseris mailing list.
Customer List Email
- to reach approximately 30,000 recipients
+Landing page upgrade
Generate more leads and further optimize open rates. Upgrade either email option to include a landing page with specific calls to action.
+ Second send upgrade
Extend your email outreach, a second email send will resend the email to any contacts that did not open it the first time.
Tried and true, our videoboard messaging remains a key avenue for keeping your products and promotions in front of customers - and our inside sellers - throughout the day.
- Maximum of seven ads running per month.
We’re here for you.
Included with every PartnerAdvantage purchase is the assurance you’re getting the best in year-round sales support. No matter the product, placement, or budget, Veseris will be there to deliver results for you.
Important details and conditions
- For planning purposes, all 2022 commitments must be in place by December 1, 2021.
- All content required for 2022 promotional activities has established deadlines. If content is not submitted to Veseris by the associated deadline, the activity may be moved or cancelled, dependent on availability.
- Partnership commitments will be invoiced once on February 14, 2022 regardless of when the purchased programs occur. Activities with variable fees, such as supplier-sponsored promotions, will be invoiced upon the completion of the activity.
- All invoices are to be paid Net 30.
- If an invoice is past due, Veseris reserves the right in its sole discretion to remove all access to Partner Portal and make any scheduled co-marketing tactics available for other suppliers.
- Participation in any co-marketing activity will be guided by the Terms and Conditions of Participation, to be provided by Veseris.
- PestWeb Silver sponsorship or above is required prior to participation in any other co-marketing activity, or for Veseris to run any promotional advertising of products.