AUSTIN, TEXAS; November 14, 2022 — Leading North American distributor Veseris today announces Ken Bradley as the company’s new CEO.
Mr. Bradley brings over 18 years of experience from his role at the RS Group, a leading distributor of electronic and electrical components. During his tenure as President of the Americas for the brand Allied Electronics & Automation, he led a focus on commercial and cultural transformation which resulted in an organic growth rate of 36% during his final year with the organization.
“I am very much looking forward to diving into the Veseris organization, meeting and learning from each member of the team. My early focus will be on gaining a broad understanding of the business, its stakeholders, culture, and opportunities,” said Ken Bradley.
Mr. Bradley will start his journey by spending time at the Austin headquarters before traveling to various sites to further connect with other teams and meet supplier partners and customers.
With Ken Bradley as CEO, customers, employees, and supplier partners can expect to see a focus on further enhancing the commercial capabilities of Veseris, while underpinning this with a high-performance culture that sets it apart. The Veseris vision for being the leading advocate for customers and suppliers will remain a core foundation upon which the company will build.
Headquartered in Austin, Texas, Veseris delivers a positive impact by connecting professionals to the products, expertise, and digital tools to succeed. With 10,000+ products from 800 supplier partners and 70 ProCenter locations across North America and in Latin America and the Caribbean through a network of authorized dealer partners, Veseris maintains significant reach as a specialty products distributor through approximately 250+ sales and service professionals. And with industry-leading digital services like PestWeb, ProTraining, and Inventory Manager, make it easy to do business with Veseris — and empowering managers to do more with their businesses every day. Learn more at www.veseris.com.